An exclusively designed view of Cybersecurity

Client: The client is a leading diversified Cybersecurity provider with major operations in North America, Europe, and Asia Pacific. The key products include End-Point Security, application security, cloud security, and network security.

Business Objective: The primary objective was to understand the current market dynamics, the potential for End-Point Cybersecurity across Asia Pacific. The other objective was to analyze key competitors in the market and provide its competitive landscape.

Solutions: The competitive landscape section was designed to help the stakeholders identify and capture small companies and target new revenue opportunities. It provided clarity on which company holds how much share in the market and in which region they dominate. We covered detailed mapping of competitors for our client as well as the nature of competition. We identified the top 20 potential customers from each end-use industry and mapped them based on various parameters including product portfolio, application, financial performance, and offerings. This helped the client in understanding the potential clients as well as demand for various products across Asia Pacific.

Business Recommendations: Based on the current market dynamics ATR identified which segments, end-use industries & countries are most favorable to target for the client. The client got an understanding of the competitive scenarios and strategies adopted by them in the last 2-3 years, their respective product portfolios and market shares across the globe.

Result: The study enabled the client to understand the opportunity in Asia Pacific wrt to End-Point Security concerning individual growth trends, future expansions, and the contribution of each segment to the market. The company got a clear scenario of the competitive landscape, and their product mapping and market share across the globe. Read more...