Global Head Up Display Market Ecosystem By Technology; By Components; by HUD Type; By Region; By Application (Military, Defence and Aerospace, Automotive); By Region and Forecast - 2023

Head-Up Display (HUD) Market Overview:

Increasing the use of Virtual Reality Displays and Google Glasses in different sectors has made automobiles companies to come up with new innovations. The new technology of AR-VR in Head-Up Display (HUD) has come up with a new way of using GPS, unlike a few years ago, when a turn was missed while using GPS or the roadway was missed due to using and setting the radio in car. Head-Up Display (HUD) installed on car display shows information or data in such a manner that the user doesn’t get distracted and lose focus of their current task. This feature of Head-Up Display (HUD) in-car display helps avoid accidents, and it has brought safety, comfort, and entertainment for users. They also provide several other benefits. For example, their ‘do not disturb’ feature helps the driver drive with concentration and thus, reduce the occurrence of accidents. Further, they provide easy access to information. Automobiles are becoming smarter and safer with the introduction of HUDs has brought safety, comfort, and entertainment for users. They also provide several other benefits. For example, their ‘do not disturb’ feature helps driver drive with concentration, which helps reduce the occurrence of accidents. Further, they provide easy access to information. Automobiles are becoming smarter and safer with the introduction of HUDs.

Head-Up Display (HUD) Market Size

The analysts at AllTheResearch have forecasted the Global Head-Up Display (HUD) market to grow at a CAGR of 34.2% to reach US$15 Bn during the period 2018 to 2023. Traditionally, the head-up display was built for aviation and military applications, but now, they are being increasingly used in the automotive industry. Head-Up Display (HUD) market segmented into combiner HUDs and windshield HUDs. The increasing adoption of the head-up display technology by OEMs is reducing installation prices of head-up display systems, and this is increasing the importance given to vehicle and passenger safety systems. These factors are the reason for the growth of this market. Head-Up Display (HUD) are used in cars as a secondary display unit to provide information on navigation routes, vehicle speed, fuel indication, lane-departure warning, and traffic information to the driver. HUDs with improved features such as monochrome, 4-color display, night vision, high-contrast, and color-rich virtual image are driving the demand for HUDs in the automotive segment.

COVID-19 Impact Analysis & Opportunities in Head-Up Display (HUD) Market

The outbreak of COVID-19 has bought along a global recession, which has impacted several industries. Along with this impact COVID Pandemic has also generated few new business opportunities for Head-Up Display market. Overall competitive landscape and market dynamics of Head-Up Display has been disrupted due to this pandemic. All these disruptions and impacts has been analysed quantifiably in this report, which is backed by market trends, events and revenue shift analysis. COVID impact analysis also covers strategic adjustments for Tier 1, 2 and 3 players of Head-Up Display market.

Ecosystem Snapshot of Global Head-Up Display (HUD) Market Ecosystem

Auto manufacturers and Head-Up Display (HUD) suppliers have been continuously working together to develop better systems for cars. These systems are now capable of displaying compass direction, warning messages, and radio information, etc., on the windshield.

Head-Up Display (HUD) Market manufactures are using advanced technologies like liquid crystal display (LCD) and light emitting diodes (LED) for delivering vibrant reflections on the windshield, which makes it easy for the driver to read and understand without blocking the screen. New technological advancements in HUDs have made them less expensive to manufacture. Head-up displays were earlier offered mainly in luxury cars, but now, OEMs have been making them standard even in economy cars. In 2018, Japanese manufacturer Toyota launched Camry with the largest windshield Head-Up Display (HUD) compared to many other cars available in the market. The company has also made windshield HUD a standard for its Prius model. Continental AG offers Adaptive Cruise Control, which uses AR-based HUD to display and monitor the speed and distance ahead of the cars. A crescent-shaped icon on the display changes its color to provide uninterrupted feedback when the vehicle ahead gets too close. The display panel plays a critical role in the usage of driver assistant systems in the vehicle.

Segmentation of Global Head-Up Display Market Ecosystem

Technology	Component	Application	HUD Type
Cathode Ray Tube	Video Generator	Automotive	Conventional HUD
Light-Emitting Diode	Projector/Projection Unit	Military, Defense, and Aerospace	AR-Based HUD
Optical Waveguide	Display Unit
Microelectromechanical System	Software
Cathode Ray Tube	Other

 

 

 

 

 

 

 

 

 

 

 

According to a study conducted by National Highway Traffic Safety Administration (NHTSA), about 80% of the accidents happening in the United States are caused due to driver distraction. With rapid technological advancements happening in the automotive industry, HUDs have helped drivers in not only viewing vehicle information but also information about the surrounding environment. Drivers can be alerted with several notifications, such as incoming phone call and messages, driving speed, navigation, imminent collision, when the vehicle ahead is braking, etc. The importance of the United States in automotive safety makes North America one of the leading geographies in the automotive Head-Up Display (HUD) market scenario after Europe.

Automobile manufacturers such as Ford and GM are gradually manufacturing their vehicles with in-built infotainment systems, to provide consumers an enhanced driving experience. The increasing demand for these advanced systems is expected to result in increased demand for HUD systems, which are complexly integrated with in-vehicle entertainment and vehicle information systems. The growing trend of connectivity in vehicles, with increased integration of smartphones and tablets with in-vehicle entertainment and information systems, will help increase the demand for advanced driving assisted systems. Currently, manufacturers are focusing on developing HUDs that can detect pedestrians. The growth of the Head-Up Display market for these driver-assisted systems is expected to increase the demand for HUD systems. Thus, this will ease the process of monitoring information by the driver.

Market Statistics Glimpse: Global Head-Up Display (HUD) Market Ecosystem

There are many trends that are having an impact on the market forecast. These, when evaluated from a company’s perspective, can drive growth. Our numerous consulting projects have generated sizeable synergies across all regions and all sizes of companies.

The major players operating in the Global Head-Up Display Market Ecosystem are as follows:

Company	Ecosystem Positioning	Total Revenue	Industry	Region
Nippon Seiki	Product Provider	~$2.4 billion	Electronic	Global
Continental	Product Provider	~$49.3 billion	Electronic	Global
Visteon	Product Provider	~ $3.1billion	Electronic	Global
DENSO	Product Provider	~$46.6billion	Electronic	Global
BAE Systems	Product Provider	~ $18.6billion	Electronic	Global

Very few markets have interconnectivity with other markets like Head-Up Display (HUD). Our Interconnectivity module focuses on the key nodes of heterogenous markets in detail. Data analytics, Cloud Logistics, Machine learning, and computer vision markets are some of our key researched markets.

Head-Up Display (HUD) Market Major Interconnectivities Ecosystem

A Glance on Global Head-Up Display Market Key Trends

Trends	Technology	Component	Application	HUD Type	Impact
20% of total Head-Up Display (HUD) products are displays. This trend is expected to drive this market for the next few years due to an increasing focus on making displays more interactive. This trend will impact simulation application of AR-VR for the Automotive Industry		Display Unit	Automotive		0.17%
Head up displays are used by car manufacturers to make the driving experience convenient. They display the real-time data to the driver and thus, enable them to easily focus on passenger’s safety and convenience		Display Unit		AR-HUD	0.62%
AR devices such as holographic displays, head-up displays, and smart glasses are used to handle smartphone applications. HUD combines GIS technology with AR in order to display infrastructures such as lines, pipes, cables, and other such assets on field	Optical Waveguide		Military and Defence		0.17%

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