The global candle market was valued at USD 4.2 billion in 2018 and is expected to reach USD 6.4 billion in 2026, growing at a CAGR of 5.5% during the forecast period.
A candle is an inflammable wick made of wax that provides light. Previously, candles were only used as a light source and considered as a functional product. But nowadays candles are considered as a symbol of celebration.
| Candle Market Segmentation | |
| By Product Type | 1. Tea Lights |
| 2. Votive | |
| 3. Water Coil | |
| 4. Birthday Candles | |
| 5. Wax-Filled Container Candles | |
| 6. Others | |
| By Raw Material | 1. Beeswax |
| 2. Stearin | |
| 3. Paraffin Wax | |
| 4. Rapeseed Wax | |
| 5. Palm Wax | |
| 6. Others | |
| By Distribution Channel | 1. Offline |
| 2. Online | |
| By Region | 1. North America (US and Canada) |
| 2. Europe (UK, Germany, France and Rest of Europe) | |
| 3. Asia Pacific (China, Japan, India and Rest of Asia Pacific) | |
| 4. Latin America (Brazil, Argentina and Rest of Latin America) | |
| 5. Middle East & Africa (GCC and Rest of Middle East & Africa) | |
The growth of the candle market is primarily driven by the increasing demand for candles from developing economies. Product availability in different shapes, colors, types, and retail formats also drives the growth of the global candle market. On the other hand, fluctuating raw material costs and rising demand for alternative products are creating major hindrance for its market growth. However, increasing safe ingredients preference of customers and new product development and innovative promotional strategies are expected to create major growth opportunities during the forecast period.
Based on product type, the votive segment is expected to lead during the forecast period
Based on type, the global candle market has been segmented into tea lights, votive, water coil, birthday candles, wax-filled container candles, and others. The votive segment is expected to lead the global candle market with a nearly 25% share in 2018 owing to the slow-burning quality of the product. Votive products are available in different colors including pink, red, yellow blue, purple, black and white.
The paraffin wax segment expected to grow at the fastest rate of 6.8% CAGR during the forecast period
Based on raw material, the market has been segmented into beeswax, stearin, paraffin wax, rapeseed wax, palm wax, and others. The paraffin wax segment is expected to grow at the fastest rate of 6.8% CAGR during the forecast period owing to low price and its ability to mold in different shapes. This petroleum by-product is particularly ideal for making floating candles because the wax is fully water-resistant.
The online segment is anticipated to lead the global market during the forecast period
Based on the distribution channel, the market has been segmented into the offline channel and online channel. The online segment is expected to lead the global market owing to its increase in consumer awareness and change in buying behavior. The convenience of purchase, as well as the availability of extensive information and reviews on products online, is encouraging more and more individuals to purchase these products online.
North America to dominate the candle market throughout the forecast period
North America accounted for nearly 34% share of the global candle market in 2018 and is expected to dominate the market throughout the forecast period followed by Europe and Asia pacific. The increase in the market for candles in the region can be attributed to the increasing purchase of candles for aromatherapy, home decoration, stress reduction, and relaxation. Moreover, the Asia Pacific is expected to grow rapidly in the global market owing to the increasing adoption of luxury lifestyle and growing disposable income.
The major players operating in the global candle market are Dianne’s Custom Candles, LLC (US), Dandong Everlight Candle Industry Co., Ltd (China), ZHONG Nam Industrial (International) Co., Ltd (Hong Kong), Empire Candle Co., LLC (US), BeCandle (Hong Kong), SC Johnson & Son, Inc. (US), The Yankee Candle Company, Inc. (US), Candle-lite (US), Armadilla Wax Works, Inc. (US) and Colonial Candle (US) among others.
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Chapter 1 Executive Summary
1.1. Market Summary
1.1.1. Global Candle Market, 2016-2026, (USD Billion)
1.2. Market Snapshot: Global Candle Market
1.3. Market Dynamics
1.4. Global Candle Market, by Segment, 2018
1.4.1. Global Candle Market, by Product Type, 2018, (USD Billion)
1.4.2. Global Candle Market, by Raw Material, 2018, (USD Billion)
1.4.3. Global Candle Market, by Distribution Channel, 2018, (USD Billion)
1.4.4. Global Candle Market, by Region, 2018 (USD Billion)
1.5. Premium Insights
1.5.1. Candle Market in Developed Vs. Developing Economies, 2018 vs 2026
1.5.2. Global Candle Market: Regional Life Cycle Analysis
Chapter 2 Market Dynamics
2.1. Market Overview
2.2. Market Drivers
2.2.1. Increasing demand from developing economies
2.2.2. Product availability in different shapes, colors, types, and retail formats.
2.3. Market Restraints
2.3.1. Fluctuating raw material costs
2.3.2. Rising demand for substitute products
2.4. Market Opportunities
2.4.1. Increasing preference for safe ingredients from end users
2.4.2. New product development and innovative promotional strategy
2.5. Industry Value Chain Analysis
2.6. Pricing Analysis
2.7. Porter’s Five Forces Analysis
Chapter 3 Global Candle Market, by Product Type
3.1. Market Overview, by Product Type
3.1.1. Global Candle Market, by Product Type, 2016-2026 (USD Billion)
3.1.2. Incremental Opportunity, by Product Type, 2018
3.2. Tea Lights
3.2.1. Global Candle Market, by Tea Lights, 2016-2026, (USD Billion)
3.3. Votive
3.3.1. Global Candle Market, by Votive, 2016-2026, (USD Billion)
3.4. Water Coil
3.4.1. Global Candle Market, by Water Coil, 2016-2026, (USD Billion)
3.5. Birthday Candles
3.5.1. Global Candle Market, by Birthday Candles, 2016-2026, (USD Billion)
3.6. Wax-Filled Container Candles
3.6.1. Global Candle Market, by Wax-Filled Container Candles, 2016-2026, (USD Billion)
3.7. Others
3.7.1. Global Candle Market, by Others, 2016-2026, (USD Billion)
Chapter 4 Global Candle Market, by Raw Material
4.1. Market Overview, by Raw Material
4.1.1. Global Candle Market, by Raw Material, 2016-2026 (USD Billion)
4.1.2. Incremental Opportunity, by Raw Material, 2018
4.2. Beeswax
4.2.1. Global Candle Market, by Beeswax, 2016-2026, (USD Billion)
4.3. Stearin
4.3.1. Global Candle Market, by Stearin, 2016-2026, (USD Billion)
4.4. Paraffin Wax
4.4.1. Global Candle Market, by Paraffin Wax, 2016-2026, (USD Billion)
4.5. Rapeseed Wax
4.5.1. Global Candle Market, Rapeseed Wax, 2016-2026, (USD Billion)
4.6. Palm Wax
4.6.1. Global Candle Market, by Palm Wax, 2016-2026, (USD Billion)
4.7. Others
4.7.1. Global Candle Market, by Others, 2016-2026, (USD Billion)
Chapter 5 Global Candle Market, by Distribution Channel
5.1. Market Overview, by Distribution Channel
5.1.1. Global Candle Market, by Distribution Channel, 2016-2026 (USD Billion)
5.1.2. Incremental Opportunity, by Distribution Channel, 2018
5.2. Offline
5.2.1. Global Candle Market, by Offline, 2016-2026, (USD Billion)
5.3. Online
5.3.1. Global Candle Market, by Online, 2016-2026, (USD Billion)
Chapter 6 Global Candle Market, by Region
6.1. Market Overview, by Region
6.1.1. Global Candle Market, by Region, 2016-2026, (USD Billion)
6.2. Attractive Investment Opportunity, by Region, 2018
6.3. North America Candle Market
6.3.1. North America Candle Market, by Product Type, 2016-2026 (USD Billion)
6.3.2. North America Candle Market, by Raw Material, 2016-2026 (USD Billion)
6.3.3. North America Candle Market, by Distribution Channel, 2016-2026 (USD Billion)
6.3.4. United States Candle Market, 2016-2026 (USD Billion)
6.3.5. Canada Candle Market, 2016-2026 (USD Billion)
6.4. Europe Candle Market
6.4.1. Europe Candle Market, by Product Type, 2016-2026 (USD Billion)
6.4.2. Europe Candle Market, by Raw Material, 2016-2026 (USD Billion)
6.4.3. Europe Candle Market, by Distribution Channel, 2016-2026 (USD Billion)
6.4.4. United Kingdom Candle Market, 2016-2026 (USD Billion)
6.4.5. Germany Candle Market, 2016-2026 (USD Billion)
6.4.6. France Candle Market, 2016-2026 (USD Billion)
6.4.7. Rest of Europe Candle Market, 2016-2026 (USD Billion)
6.5. Asia Pacific Candle Market
6.5.1. Asia Pacific Candle Market, by Product Type, 2016-2026 (USD Billion)
6.5.2. Asia Pacific Candle Market, by Raw Material, 2016-2026 (USD Billion)
6.5.3. Asia Pacific Candle Market, by Distribution Channel, 2016-2026 (USD Billion)
6.5.4. China Candle Market, 2016-2026 (USD Billion)
6.5.5. Japan Candle Market, 2016-2026 (USD Billion)
6.5.6. India Candle Market, 2016-2026 (USD Billion)
6.5.7. Rest of Asia Pacific Candle Market, 2016-2026 (USD Billion)
6.6. Latin America Candle Market
6.6.1. Latin America Candle Market, by Product Type, 2016-2026 (USD Billion)
6.6.2. Latin America Candle Market, by Raw Material, 2016-2026 (USD Billion)
6.6.3. Latin America Candle Market, by Distribution Channel, 2016-2026 (USD Billion)
6.6.4. Brazil Candle Market, 2016-2026 (USD Billion)
6.6.5. Mexico Candle Market, 2016-2026 (USD Billion)
6.6.6. Rest of Latin America Candle Market, 2016-2026 (USD Billion)
6.7. Middle East & Africa Candle Market
6.7.1. Middle East & Africa Candle Market, by Product Type, 2016-2026 (USD Billion)
6.7.2. Middle East & Africa Candle Market, by Raw Material, 2016-2026 (USD Billion)
6.7.3. Middle East & Africa Candle Market, by Distribution Channel, 2016-2026 (USD Billion)
6.7.4. GCC Candle Market, 2016-2026 (USD Billion)
6.7.5. Rest of Middle East & Africa Candle Market, 2016-2026 (USD Billion)
Chapter 7 Competitive Intelligence
7.1. Top 5 Players Comparison
7.2. Market Positioning of Key Players, 2018
7.3. Market Players Mapping
7.3.1. By Product Type
7.3.2. By Raw Material
7.3.3. By Distribution Channel
7.3.4. By Region
7.4. Strategies Adopted by Key Market Players
7.5. Recent Developments in the Market
7.5.1. Mergers & Acquisitions, Partnership, New Product Developments
Chapter 8 Company Profiles
8.1. Dianne’s Custom Candles, LLC
8.1.1. Dianne’s Custom Candles, LLCOverview
8.1.2. Dianne’s Custom Candles, LLCProducts Portfolio
8.1.3. Dianne’s Custom Candles, LLCFinancial Overview
8.1.4. Dianne’s Custom Candles, LLCNews/Recent Developments
8.2. Dandong Everlight Candle Industry Co., Ltd
8.2.1. Dandong Everlight Candle Industry Co., Ltd Overview
8.2.2. Dandong Everlight Candle Industry Co., Ltd Products Portfolio
8.2.3. Dandong Everlight Candle Industry Co., Ltd Financial Overview
8.2.4. Dandong Everlight Candle Industry Co., Ltd News/Recent Developments
8.3. ZHONG Nam Industrial (International) Co., Ltd
8.3.1. ZHONG Nam Industrial (International) Co., Ltd Overview
8.3.2. ZHONG Nam Industrial (International) Co., Ltd Products Portfolio
8.3.3. ZHONG Nam Industrial (International) Co., Ltd Financial Overview
8.3.4. ZHONG Nam Industrial (International) Co., Ltd News/Recent Developments
8.4. Empire Candle Co., LLC
8.4.1. Empire Candle Co., LLC Overview
8.4.2. Empire Candle Co., LLC Products Portfolio
8.4.3. Empire Candle Co., LLC Financial Overview
8.4.4. Empire Candle Co., LLC News/Recent Developments
8.5. BeCandle
8.5.1. BeCandle Overview
8.5.2. BeCandle Products Portfolio
8.5.3. BeCandle Financial Overview
8.5.4. BeCandle News/Recent Developments
8.6. SC Johnson & Son, Inc.
8.6.1. SC Johnson & Son, Inc. Overview
8.6.2. SC Johnson & Son, Inc. Products Portfolio
8.6.3. SC Johnson & Son, Inc. Financial Overview
8.6.4. SC Johnson & Son, Inc. News/Recent Developments
8.7. The Yankee Candle Company, Inc.
8.7.1. The Yankee Candle Company, Inc. Overview
8.7.2. The Yankee Candle Company, Inc. Products Portfolio
8.7.3. The Yankee Candle Company, Inc. Financial Overview
8.7.4. The Yankee Candle Company, Inc. News/Recent Developments
8.8. Candle-lite
8.8.1. Candle-lite Overview
8.8.2. Candle-lite Products Portfolio
8.8.3. Candle-lite Financial Overview
8.8.4. Candle-lite News/Recent Developments
8.9. Armadilla Wax Works, Inc.
8.9.1. Armadilla Wax Works, Inc. Overview
8.9.2. Armadilla Wax Works, Inc. Products Portfolio
8.9.3. Armadilla Wax Works, Inc. Financial Overview
8.9.4. Armadilla Wax Works, Inc. News/Recent Developments
8.10. Colonial Candle
8.10.1. Colonial Candle Overview
8.10.2. Colonial Candle Products Portfolio
8.10.3. Colonial Candle Financial Overview
8.10.4. Colonial Candle News/Recent Developments
Chapter 9 Preface
9.1. Data Triangulation
9.2. Research Methodology
9.2.1. Phase I – Secondary Research
9.2.2. Phase II – Primary Research
9.2.3. Phase III – Expert Panel Review
9.2.4. Approach Adopted
9.2.4.1. Top-Down Approach
9.2.4.2. Bottom-Up Approach
9.2.5. Supply- Demand side
9.2.6. Breakup of the Primary Profiles
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