The global location analytics market was valued at USD 8.8 billion in 2018 and is expected to reach USD 24.4 billion in 2026, growing at a CAGR of 13.2% during the forecast period.
Location analytics is defined as a process to gain understanding from the location or geographic component of business data. In this tool, the transactional data which is generated by businesses is gathered. Such data usually consist of a geographical component which is structured in geographical information system (GIS) such that it provides a more visual approach to generate new analytical dimensions. Location analytics is employed in combination with GIS to produce a visualisation of interpretation and analysis data.
The growth of the location analytics market is primarily driven by the rising demand for spatial data and analytical tools in scientific and disaster prevention efforts. Growing adoption of location analytics in the aerospace & defense sector to gather insights related to precise enemy locations and troop movements. Moreover, government efforts to modernize postal services which are coupled with investments from private courier services are fuelling the market growth globally. However, implementation of strict regulations for data privacy is of the factors which are creating a major hindrance for its market growth. On the other hand, technological advancement is anticipated to offer multiple growth opportunities during the forecast period.
Location Analytics Market Segmentation |
|
| By Location Type | 1. Indoor Location |
| 2. Outdoor Location | |
| By End Use Industry | 1. Retail |
| 2. Media | |
| 3. Entertainment | |
| By Region | 1. North America (US and Canada) |
| 2. Europe (UK, Germany, France and Rest of Europe) | |
| 3. Asia Pacific (China, Japan, India and Rest of Asia Pacific) | |
| 4. Latin America (Brazil, Mexico and Rest of Latin America) | |
| 5. Middle East & Africa (GCC and Rest of Middle East & Africa) | |
The indoor locations segment expected to grow at the fastest rate of 18% CAGR during the forecast period
Based on the location type, the global location analytics market has been segmented into indoor locations and outdoor locations. The location analytics industry is primarily driven by factors such as increasing building and infrastructure sizes which is resulting in increased necessity for public safety and navigational guidance. Consumers of location analytics are still adapting and learning benefits offered by this tool. Moreover, the demand to improve business value is driving the growth of indoor locations solutions.
Based on the end use industry, the retail segment is expected to lead during the forecast period
Based on the end use industry, the market has been segmented into retail, media, and entertainment. The retail segment is accounted for the largest share in the market and held for around 37% of the total market, in 2018. The growing competition among businesses to improve the consumer experience in the retail sector is one of the key driving factors for this segment. Additionally, the rapid growth of the retail sector and domain-specific solutions is propelling the segmental growth.
North America to dominate the Location analytics market throughout the forecast period
North America predicted to register almost 40% share of the global location analytics market in 2018 and is expected to dominate the market throughout the forecast period followed by Europe and Asia Pacific. The strong presence of technological enterprises and high adoption rate in the North America region are some of the key factors driving the market of location analytics in this region. Asia Pacific accounted for the highest CAGR in the global location analytics market during the forecast period owing to growing retail sector demands.
Company Profiles and Competitive Intelligence:
The major players operating in the global location analytics market are SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), and Quuppa (Finland) among others.
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TABLE OF CONTENTS
Chapter 1 Executive Summary
1.1. Market Summary
1.1.1. Global Location Analytics Market, 2016-2026, (USD Million)
1.2. Market Snapshot: Global Location Analytics Market
1.3. Market Dynamics
1.4. Global Location Analytics Market, by Segment, 2018
1.4.1. Global Location Analytics Market, by Location Type, 2018, (USD Million)
1.4.2. Global Location Analytics Market, by End Use Industry, 2018, (USD Million)
1.4.3. Global Location Analytics Market, by Region, 2018 (USD Million)
1.5. Premium Insights
1.5.1. Location Analytics Market In Developed Vs. Developing Economies, 2018 vs 2026
1.5.2. Global Location Analytics Market: Regional Life Cycle Analysis
Chapter 2 Market Dynamics
2.1. Market Overview
2.2. Market Drivers
2.2.1. Rising demand of location analytics in risk mitigation
2.2.2. Demand from various industry verticals
2.3. Market Restraints
2.3.1. Data privacy concerns
2.3.2. High initial costs
2.4. Market Opportunities
2.4.1. Growing investments in developing countries
2.4.2. Development of predictive analytics
2.5. Industry Value Chain Analysis
2.6. Pricing Analysis
2.7. Porter’s Five Forces Analysis
Chapter 3 Global Location Analytics Market, by Location Type
3.1. Market Overview, by Location Type
3.1.1. Global Location Analytics Market, by Location Type, 2016-2026 (USD Million)
3.1.2. Incremental Opportunity, by Location Type, 2018
3.2. Indoor Location
3.2.1. Global Location Analytics Market, by Indoor Location, 2016-2026, (USD Million)
3.3. Outdoor Location
3.3.1. Global Location Analytics Market, by Outdoor Location, 2016-2026, (USD Million)
Chapter 4 Global Location Analytics Market, by End Use Industry
4.1. Market Overview, by End Use Industry
4.1.1. Global Location Analytics Market, by End Use Industry, 2016-2026 (USD Million)
4.1.2. Incremental Opportunity, by End Use Industry, 2018
4.2. Retail
4.2.1. Global Location Analytics Market, by Retail, 2016-2026, (USD Million)
4.3. Manufacturing
4.3.1. Global Location Analytics Market, by Manufacturing, 2016-2026, (USD Million)
Chapter 5 Global Location Analytics Market, by Region
5.1. Market Overview, by Region
5.1.1. Global Location Analytics Market, by Region, 2016-2026, (USD Million)
5.2. Attractive Investment Opportunity, by Region, 2018
5.3. North America Location Analytics Market
5.3.1. North America Location Analytics Market, by Location Type, 2016-2026 (USD Million)
5.3.2. North America Location Analytics Market, by End Use Industry, 2016-2026 (USD Million)
5.3.3. United States Location Analytics Market, 2016-2026 (USD Million)
5.3.4. Canada Location Analytics Market, 2016-2026 (USD Million)
5.4. Europe Location Analytics Market
5.4.1. Europe Location Analytics Market, by Location Type, 2016-2026 (USD Million)
5.4.2. Europe Location Analytics Market, by End Use Industry, 2016-2026 (USD Million)
5.4.3. United Kingdom Location Analytics Market, 2016-2026 (USD Million)
5.4.4. Germany Location Analytics Market, 2016-2026 (USD Million)
5.4.5. France Location Analytics Market, 2016-2026 (USD Million)
5.4.6. Rest of Europe Location Analytics Market, 2016-2026 (USD Million)
5.5. Asia Pacific Location Analytics Market
5.5.1. Asia Pacific Location Analytics Market, by Location Type, 2016-2026 (USD Million)
5.5.2. Asia Pacific Location Analytics Market, by End Use Industry, 2016-2026 (USD Million)
5.5.3. China Location Analytics Market, 2016-2026 (USD Million)
5.5.4. Japan Location Analytics Market, 2016-2026 (USD Million)
5.5.5. India Location Analytics Market, 2016-2026 (USD Million)
5.5.6. Rest of Asia Pacific Location Analytics Market, 2016-2026 (USD Million)
5.6. Latin America Location Analytics Market
5.6.1. Latin America Location Analytics Market, by Location Type, 2016-2026 (USD Million)
5.6.2. Latin America Location Analytics Market, by End Use Industry, 2016-2026 (USD Million)
5.6.3. Brazil Location Analytics Market, 2016-2026 (USD Million)
5.6.4. Mexico Location Analytics Market, 2016-2026 (USD Million)
5.6.5. Rest of Latin America Location Analytics Market, 2016-2026 (USD Million)
5.7. Middle East & Africa Location Analytics Market
5.7.1. Middle East & Africa Location Analytics Market, by Location Type, 2016-2026 (USD Million)
5.7.2. Middle East & Africa Location Analytics Market, by End Use Industry, 2016-2026 (USD Million)
5.7.3. GCC Location Analytics Market, 2016-2026 (USD Million)
5.7.4. Rest of Middle East & Africa Location Analytics Market, 2016-2026 (USD Million)
Chapter 6 Competitive Intelligence
6.1. Top 5 Players Comparison
6.2. Market Positioning of Key Players, 2018
6.3. Market Players Mapping
6.3.1. By Location Type
6.3.2. By End Use Industry
6.3.3. By Region
6.4. Strategies Adopted by Key Market Players
6.5. Recent Developments in the Market
6.5.1. Mergers & Acquisitions, Partnership, New Location Type Developments
Chapter 7 Company Profiles
7.1. SAS Institute
7.1.1. SAS Institute Overview
7.1.2. SAS Institute Location Types Portfolio
7.1.3. SAS Institute Financial Overview
7.1.4. SAS Institute News/Recent Developments
7.2. ESRI
7.2.1. ESRI Overview
7.2.2. ESRI Location Types Portfolio
7.2.3. ESRI Financial Overview
7.2.4. ESRI News/Recent Developments
7.3. Oracle
7.3.1. Oracle Overview
7.3.2. Oracle Location Types Portfolio
7.3.3. Oracle Financial Overview
7.3.4. Oracle News/Recent Developments
7.4. Pitney Bowes
7.4.1. Pitney Bowes Overview
7.4.2. Pitney Bowes Location Types Portfolio
7.4.3. Pitney Bowes Financial Overview
7.4.4. Pitney Bowes News/Recent Developments
7.5. Microsoft
7.5.1. Microsoft Overview
7.5.2. Microsoft Location Types Portfolio
7.5.3. Microsoft Financial Overview
7.5.4. Microsoft News/Recent Developments
7.6. Galigeo
7.6.1. Galigeo Overview
7.6.2. Galigeo Location Types Portfolio
7.6.3. Galigeo Financial Overview
7.6.4. Galigeo News/Recent Developments
7.7. Cisco Systems
7.7.1. Cisco Systems Overview
7.7.2. Cisco Systems Location Types Portfolio
7.7.3. Cisco Systems Financial Overview
7.7.4. Cisco Systems News/Recent Developments
7.8. IBM
7.8.1. IBM Overview
7.8.2. IBM Location Types Portfolio
7.8.3. IBM Financial Overview
7.8.4. IBM News/Recent Developments
7.9. PURPLE
7.9.1. PURPLE Overview
7.9.2. PURPLE Location Types Portfolio
7.9.3. PURPLE Financial Overview
7.9.4. PURPLE News/Recent Developments
7.10. GeoMoby
7.10.1. GeoMoby Overview
7.10.2. GeoMoby Location Types Portfolio
7.10.3. GeoMoby Financial Overview
7.10.4. GeoMoby News/Recent Developments
Chapter 8 Preface
8.1. Data Triangulation
8.2. Research Methodology
8.2.1. Phase I – Secondary Research
8.2.2. Phase II – Primary Research
8.2.3. Phase III – Expert Panel Review
8.2.4. Approach Adopted
8.2.4.1. Top-Down Approach
8.2.4.2. Bottom-Up Approach
8.2.5. Supply- Demand side
8.2.6. Breakup of the Primary Profiles
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