Global SmartWatch Market-Segment Analysis, Opportunity Assessment, Competitive Intelligence, Industry Outlook 2016-2026

Global Smartwatch Market size was valued at US$ 20647 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 21.4% for the forecast period ending 2026 reaching a Market value of US$ 96318 million.

From the perspective of the Product market segmentation, the report covers Extension, Standalone, Classical. This segment of the Smartwatch market is expected to drive growth in the coming years owing to various positive trends, primarily the increasing applications.

The key and positive trends of the segment include:

  • Growth in demand for wireless fitness & sports devices
  • Increase in health awareness among the consumers

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The study of smartwatch in this report emphasizes on various products, operating systems, and corresponding applications. Different operating systems such as watchOS, android, Linux, and others are available in the market. Many leading vendors such as Apple, Xiaomi, Fitbit, and others are operating in this segment. Various features include notifications, alerts, apps, answer messages by voice, media management, fitness tracking, and a very good battery life. The market size revenue considered in the report is revenue earned by companies by selling smartwatch. From application perspective, the report analyzes the market according to personal assistance, wellness, healthcare, sports, and others. The companies operating in the market have adopted strategies such as collaboration, partnership, product launch, R&D, and acquisition to increase their market share and expand their geographical presence. The global smartwatch market is analyzed and estimated in accordance with the impact of the drivers, restraints, and opportunities. The period studied in this report is from 2019 to 2026, wherein the forecast period is from 2020 to 2026.

SmartWatch Market Segmentations

By Product Type

1. Stand-Alone Smartwatch

2. Wireless Smartwatch

By Operating System

1. Android 

2. WatchOS

3. RTOS

4. Tizen

5. Others

By Region

1. North America (US and Canada)

2. Europe (UK, Germany, France and Rest of Europe)

3. Asia Pacific (China, Japan, India and Rest of Asia Pacific)

4. Latin America (Brazil, Mexico and Rest of Latin America)

5. Middle East & Africa (GCC and Rest of Middle East & Africa)

Report Scope:

A study is an effective tool for addressing Research insights relevant for business strategies like:

--> New product launch

--> New client acquisition

--> New opportunity mapping (market level and geography level)

--> Competitive benchmarking

--> Cost optimization strategies

--> Inorganic expansion plans

The market segments are identified and analyzed keeping in mind the Smartwatch market ecosystem as a whole.

The standalone segment was the highest contributor to the global smartwatch market, with $11,869.0 million in 2019, and is estimated to reach $64,791.7 million by 2026, at a CAGR of 22.1% during the forecast period. The standalone and extension segments collectively accounted for around 95.0% market share in 2019, with the former constituting around 57.5% share. The standalone and classical segments are expected to witness significant CAGRs of 22.1% and 18.5%, respectively, during the forecast period. The cumulative share of these two segments was 62.5% in 2019 and is anticipated to reach 71.9% by 2026.

From a geographic segmentation perspective, the report focuses on the regions that have a material and significant effect on the overall market value. The broad level coverage of the report includes the regions of Global, North America, Europe, APAC, MEA, LatAm

By region, the global smartwatch market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with its prominent countries. North America was the highest revenue contributor, accounting for $7,420.5 million in 2019, and is estimated to reach $29,136.2 million by 2026, with a CAGR of 17.1%. Asia Pacific is estimated to reach $36,119.3 million by 2026, at a significant CAGR of 23.0%. North America and Asia-Pacific collectively accounted for around 66.1% share in 2019, with the former constituting around 35.9% share. Asia Pacific and LAMEA are expected to witness considerable CAGRs of 23.0% and 20.2%, respectively, during the forecast period. The cumulative share of these two segments was 36.5% in 2019, and is anticipated to reach 44.0% by 2026

Competitive Landscape:

The Smartwatch market is fairly fragmented. While the key companies continue to drive innovation and, in most cases, adopt digital transformations, the overall competitive ecosystem is dominated by Market leaders as well as emerging players with niche offerings

The Smartwatch market report profiles some of the key market players while reviewing significant market developments and strategies adopted by them.

While looking at Organic and Inorganic strategies separately, the report studies not only outlook based (short-mid-long term), but also strategy based (strategic vs operational) market activity.

Companies profiled in this market report include:

  • Apple Inc.
  • Fitbit Inc.
  • Garmin
  • Huawei Technologies
  • Fossil Group
  • Motorola
  • Sony Corporation
  • Samsung Electronics
  • LG Electronics
  • TomTom International
  • Amazon

The Covid19 pandemic has transformed the market landscape. The market ecosystem has taken a directional shift in the way supply-side of the market is accessed. The report covers the aftermath of the Covid19 catastrophe.

Customization on the SmartWatch Market

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  1. Executive Summary
    1. Market Summary
      1. Global Smartwatch Market, 2016-2026, (USD Million)
    2. Market Snapshot: Global Smartwatch Market
    3. Market Dynamics
    4. Global Smartwatch Market, by Segment, 2018
      1. Global Smartwatch Market, by Product, 2018, (USD Million)
      2. Global Smartwatch Market, by Operating System, 2018, (USD Million)
      3. Global Smartwatch Market, by Region, 2018 (USD Million)
    5. Premium Insights
      1. Smartwatch Market In Developed Vs. Developing Economies, 2018 vs 2026
      2. Global Smartwatch Market: Regional Life Cycle Analysis
  2. Market Dynamics
    1. Market Overview
    2. Market Drivers
      1. Driver 1
      2. Driver 2
    3. Market Restraints
      1. Restraint 1
      2. Restraint 2
    4. Market Opportunities
      1. Opportunity 1
      2. Opportunity 2
    5. Industry Value Chain Analysis
    6. Pricing Analysis
    7. Porter’s Five Forces Analysis
  3. Global Smartwatch Market, by Product
    1. Market Overview, by Product
      1. Global Smartwatch Market, by Country, 2016-2026 (USD Million)
      2. Incremental Opportunity, by Product, 2018
    2. Stand-alone Smartwatches
      1. Global Smartwatch Market, by Stand-alone Smartwatches, 2016-2026, (USD Million)
    3. Wireless Smartwatches
      1. Global Smartwatch Market, by Wireless Smartwatches, 2016-2026, (USD Million)
  4. Global Smartwatch Market, by Operating System
    1. Market Overview, by Operating System
      1. Global Smartwatch Market, by Operating System, 2016-2026 (USD Million)
      2. Incremental Opportunity, by Operating System, 2018
    2. Android
      1. Global Smartwatch Market, by Android, 2016-2026, (USD Million)
    3. IOS
      1. Global Smartwatch Market, by IOS, 2016-2026, (USD Million)
    4. Others
      1. Global Smartwatch Market, by Others, 2016-2026, (USD Million)
  5. Global Smartwatch Market, by Region
    1. Market Overview, by Region
      1. Global Smartwatch Market, by Region, 2016-2026, (USD Million)
    2. Attractive Investment Opportunity, by Region, 2018
    3. North America Smartwatch Market
      1. North America Smartwatch Market, by Product Type, 2016-2026 (USD Million)
      2. North America Smartwatch Market, by Operating System, 2016-2026 (USD Million)
      3. United States Smartwatch Market, 2016-2026 (USD Million)
      4. Canada Smartwatch Market, 2016-2026 (USD Million)
    4. Europe Smartwatch Market
      1. Europe Smartwatch Market, by Product Type, 2016-2026 (USD Million)
      2. Europe Smartwatch Market, by Operating System, 2016-2026 (USD Million)
      3. United Kingdom Smartwatch Market, 2016-2026 (USD Million)
      4. Germany Smartwatch Market, 2016-2026 (USD Million)
      5. France Smartwatch Market, 2016-2026 (USD Million)
      6. Rest of Europe Smartwatch Market, 2016-2026 (USD Million)
    5. Asia Pacific Smartwatch Market
      1. Asia Pacific Smartwatch Market, by Product Type, 2016-2026 (USD Million)
      2. Asia Pacific Smartwatch Market, by Operating System, 2016-2026 (USD Million)
      3. China Smartwatch Market, 2016-2026 (USD Million)
      4. Japan Smartwatch Market, 2016-2026 (USD Million)
      5. India Smartwatch Market, 2016-2026 (USD Million)
      6. Rest of Asia Pacific Smartwatch Market, 2016-2026 (USD Million)
    6. Latin America Smartwatch Market
      1. Latin America Smartwatch Market, by Product Type, 2016-2026 (USD Million)
      2. Latin America Smartwatch Market, by Operating System, 2016-2026 (USD Million)
      3. Brazil Smartwatch Market, 2016-2026 (USD Million)
      4. Mexico Smartwatch Market, 2016-2026 (USD Million)
      5. Rest of Latin America Smartwatch Market, 2016-2026 (USD Million)
    7. Middle East & Africa Smartwatch Market
      1. Middle East & Africa Smartwatch Market, by Product Type, 2016-2026 (USD Million)
      2. Middle East & Africa Smartwatch Market, by Operating System, 2016-2026 (USD Million)
      3. GCC Smartwatch Market, 2016-2026 (USD Million)
      4. Rest of Middle East & Africa Smartwatch Market, 2016-2026 (USD Million)
  6. Competitive Intelligence
    1. Top 5 Players Comparison
    2. Market Positioning of Key Players, 2018
    3. Market Players Mapping
      1. By Product
      2. By Operating System
      3. By Region
    4. Strategies Adopted by Key Market Players
    5. Recent Developments in the Market
      1. Mergers & Acquisitions, Partnership, New Product Developments
  7. Company Profiles
    1. Apple Inc.
      1. Apple Inc. Overview
      2. Apple Inc. Products Portfolio
      3. Apple Inc. Financial Overview
      4. Apple Inc. News/Recent Developments
    2. Fitbit Inc.
      1. Fitbit Inc. Overview
      2. Fitbit Inc. Products Portfolio
      3. Fitbit Inc. Financial Overview
      4. Fitbit Inc. News/Recent Developments
    3. Samsung
      1. Samsung Overview
      2. Samsung Products Portfolio
      3. Samsung Financial Overview
      4. Samsung News/Recent Developments
    4. Fossil Group
      1. Fossil Group Overview
      2. Fossil Group Products Portfolio
      3. Fossil Group Financial Overview
      4. Fossil Group News/Recent Developments
    5. Sony Corporation
      1. Sony Corporation Overview
      2. Sony Corporation Products Portfolio
      3. Sony Corporation Financial Overview
      4. Sony Corporation News/Recent Developments
    6. LG Electronics Inc
      1. LG Electronics Inc Overview
      2. LG Electronics Inc Products Portfolio
      3. LG Electronics Inc Financial Overview
      4. LG Electronics Inc News/Recent Developments
    7. Huawei Technologies Co. Ltd
      1. Huawei Technologies Co. Ltd Overview
      2. Huawei Technologies Co. Ltd Products Portfolio
      3. Huawei Technologies Co. Ltd Financial Overview
      4. Huawei Technologies Co. Ltd News/Recent Developments
    8. Garmin Ltd.
      1. Garmin Ltd. Overview
      2. Garmin Ltd. Products Portfolio
      3. Garmin Ltd. Financial Overview
      4. Garmin Ltd. News/Recent Developments
    9. Martian Watches
      1. Martian Watches Overview
      2. Martian Watches Products Portfolio
      3. Martian Watches Financial Overview
      4. Martian Watches News/Recent Developments
    10. Nike Inc.
      1. Nike Inc. Overview
      2. Nike Inc. Products Portfolio
      3. Nike Inc. Financial Overview
      4. Nike Inc. News/Recent Developments
  8. Preface
    1. Data Triangulation
    2. Research Methodology
      1. Phase I – Secondary Research
      2. Phase II – Primary Research
      3. Phase III – Expert Panel Review
      4. Approach Adopted
      5. Top-Down Approach
      6. Bottom-Up Approach
      7. Supply- Demand side
      8. Breakup of the Primary Profiles

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