Herbal Nutraceutical Market is forecast to grow at high rate with growing CAGR of 7.0%


Global Herbal Nutraceutical Market is witnessing a high CAGR growth of 7.0% and expected to reach USD 106.5 Bn by 2027.

The global herbal nutraceutical market is growing significantly due to increase in spending on various herbal products and wellness and growing incidences of lifestyle diseases such as diabetes and cancer. For instance, in August 2020, Esperer, (India) launched 10 new innovative strong nutraceutical products to treat pre-diabetic conditions and early onset diabetic conditions. Such product launches are expected to trigger the growth of herbal nutraceutical demand in the coming years. Moreover, increase in awareness regarding herbal supplements for disease management is expected to leverage the growth of the ecosystem. Besides, rising need for organic supplements and increasing consumer reliance on safety & efficacy of herbal products boosts the growth of herbal nutraceutical demand. On the contrary, lack of knowledge regarding traditional medicines and low access in developed countries are expected to hinder the growth of herbal nutraceutical demand during forecast period.

Growing life expectancy, increasing disposable income, and investment by market players in developed region stimulate the demand for herbal formulations. For instance, Anklam Extrakt GmbH (Germany) introduced eldosamb®, an anthocyanin-enriched elderberry extract that hold huge potential for immune health products. Pre-clinical studies proved that eldosamb® hold anti-inflammatory properties that reduces secretions of pro-inflammatory cytokines. Such ongoing research and developments create opportunity for companies to enforce production of new herbal formulations which boost the growth of herbal nutraceutical demand across the world.

Moreover, increasing distribution channels and growing partnership favors the growth of herbal nutraceutical demand. For instance, Zomato (Gurgaon, India) rush into dietary and health supplements market and is expected to start deliveries across the globe. These supplements are expected to be sold through ‘Make in India’ brand. The company is expected to face huge competition in the health & food segment which has several interconnected brands such as HealthKart, Mosaic Wellness, TrueBasics, and Onelife.

Covid-19 pandemic has positively impacted the growth of the ecosystem. Nutraceuticals proved to be effective in enhancing immunity system. Despite of less proven clinical data, omega-3 fats, amino acids, probiotics, minerals, and plant-based compounds have huge potential in the treatment of covid-19 condition and related symptoms. Many nutraceutical companies diverted their focus for the development of herbal formulation to treat covid infection. Moreover, in vitro and in vivo studies for herbal formulations are expected to be soon carried in herbal formulation evaluation to fight the increasing threat of covid-19 infections.

Global Herbal nutraceutical Market by Region Outlook (Revenue, USD Million, 2021-2027)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Based on region, Asia-Pacific market is expected to dominate the market during the forecast period due to increase in awareness regarding herbal nutraceutical products for healthcare and emergence of key manufacturers in this region. Moreover, rising consumption of nutraceutical products and growing healthcare infrastructure is expected to boost the growth of herbal nutraceutical demand during forecast period

The Global Herbal Nutraceutical Market Segmentation:

Global Herbal Nutraceutical Market by Raw Materials Type Outlook (Revenue, USD Million, 2021-2027)

  • Ginger
  • Garlic
  • Turmeric
  • Aloe Vera
  • Green Tea
  • Others

Global Herbal Nutraceutical Market by Forms Type Outlook (Revenue, USD Million, 2021-2027)

  • Capsules & Tablets
  • Powder
  • Liquid
  • Others

Global Herbal Nutraceutical Market by Nature Type Outlook (Revenue, USD Million, 2021-2027)

  • Conventional
  • Organic

Global Herbal Nutraceutical Market by Sales Channel Type Outlook (Revenue, USD Million, 2021-2027)

  • Pharmacy
  • Online store
  • Supermarket/Hypermarket
  •  Others

Key Findings:

  • Based on raw materials, turmeric segment is expected to hold fastest growth with highest CAGR during forecast period due to increasing application of turmeric in healthcare
  • Based on forms, capsules & tables held maximum market share in 2020 and is expected to increase more during forecast period due to growing consumer preference towards these formulations
  • Based on nature, conventional segment held highest market share in 2020 and expected to increase more during forecast period due to rise in use of combinational herbs in the formulations
  • Based on sales channel, pharmacy segment is expected to witness highest CAGR during forecast period
  • Based on region, Asia-Pacific is expected to hold highest market share during forecast period due to emergence of major manufacturing companies in Asian countries such as India, China, and Mexico

Company Profiles and Competitive Intelligence

The key players operating in the herbal nutraceutical market are:

  • Bio Botanica, Inc
  • Gaia Herbs Farm
  • Herbochem
  • Nature’s Bounty
  • NUTRAMARKS, INC.
  • Now foods
  • Oregon's Wild Harvest
  • Pharmaca
  • Pure Encapsulations, LLC
  • Sydler India Pvt
  • Herb Pharma AG
  • Nestle SA
  • Solaray
  • The Nature’s Bounty
  • Bio Thrive Sciences
  • Archer Daniels Midland Company
  • Glanbia plc
  • Herbalife International of America, Inc.
  • Blackmores
  • Nutraceutical International Corporation
  • GlaxoSmithKline

Recent News:

  • In July 2020, Herbalife Nutrition (US) introduced Active Fiber Complex Select for digestive health in the Canada, U.S, and Puerto Rico market. Formulation was introduced to support healthy digestive system. Active Fiber Complex Select is made available in varieties of flavors, rich in fiber, and gluten-free that aid in digestion. This provides expansion of portfolio for Herbalife Nutrition.
  • In August 2020, Zystus Nutraceuticals (Telangana) launched immunity boosters named Zys-Co-Min and Zys-Co-Vir as per Union AYUSH Ministry to fight against covid-19 and lessen the burden of infection from the populations. These formulations were offered as oral sugar free dosage forms as tablets. 

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