Alkaline Batteries consists of Manganese dioxide anode that has higher resistance. It is a perfect alternative for zinc carbon batteries which provide fixed voltage with better leakage resistance Various size variants are available that can be used on the basis of AA, AAA, C, D and 9 volt batteries for high to low drain operations. The alkaline batteries market is led by AA size segment accounting for over 44.7% of the total revenue generated worldwide in the year 2018. These are still the most popular size of alkaline batteries used in wide range of consumer electronics and other digital products. AAA size batteries segment is rapidly catching up in the market. In 2018, the segment hold over 34% of the total revenue among the alkaline batteries market ecosystem and is expected to register the highest CAGR during the forecast period.
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Alkaline batteries posses certain benefits including remarkable battery life, less environmental hazards, safe to use, high energy density, low temperature operation and several others. This fact leads to the robust penetration of alkaline battery among the overall portable batteries industry. The manufacturers of alkaline batteries are mainly focusing on the development of the batteries with longer battery life and better energy efficiency. To reduce the manufacturing cost with an aim to provide environmentally friendly and safe electrical solutions, companies are trying to adopt emerging technologies. According to our estimates, the global alkaline batteries market was valued at US$ 7630.7 Mn in the year 2019.
The contribution of the Consumer Electronics industry drives the growth of alkaline batteries market across the world. Majority of the appliances including air conditioners, televisions, music players and several others are operated using remote controls. Since remote controls are typically operated using cylindrical battery cells, alkaline batteries’ demand go hand-in-hand with growing consumer electronics sector.
Smartphones are rapidly emerging as the control units for connected appliances, remote controls still form a major part of such appliances, thereby supporting the market growth. Nearly all the appliances come with their respective remote controls. Thus, with sale of every new appliance (based on remote control), alkaline batteries market witnesses steady growth.
Apart from electronics, the market growth is also supported by the increasing expenditure over auxiliary products including toys, decorative products and other electronic accessories that operate on cylindrical battery cells. The trend can be witnessed in Asia Pacific having steady population growth coupled with rising discretionary income of the people. Such demands will fuel the growth of alkaline batteries market.
Global Alkaline Batteries Market
Alkaline batteries have limited applications as compared to other battery technologies (such as lithium ion) which ultimately limits the overall scope of the alkaline batteries market. These batteries are mainly used for low-drain applications including remote controls, toys, alarm clocks and few others. Apart from this, the market growth is also hampered by some of the limitations of alkaline batteries including bulkier form factor, higher internal resistance and leakages/damages. These are some of the factors that hinder the growth of alkaline batteries market.
The overall alkaline batteries market is quite mature due to its prolonged existence in the market. Nevertheless, it should be noted that these batteries have limited application area which further limits the market growth. North America and Europe have higher share in the market, making them relatively closer to maturity as compared to other regions. North America is among the largest regional markets, with high penetration of alkaline batteries in the region. Asia Pacific is set to register the fastest growth rate during the forecast period. The alkaline batteries market in Asia pacific is mainly driven by China, Japan, South Korea and India.
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