The Global Call Tracking Software Market is expected to grow at a CAGR of 6.7% during the forecast period. The call tracking software is used in recording and tracking calls. The increasing number of customer-centric solutions and call centers are driving the demand for call tracking software.
The call tracking market is segmented based on component, deployment, organization size, and end-user. Based on solutions, the market is further classified into inbound and outbound call tracking solution. Outbound call centers are designed to make calls to clients on behalf of organizations. The outbound call tracking software enables users to record prospect data and calls, thereby driving the demand for the segment.
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Based on the organization size, the small and medium enterprise segment dominated the market in 2018 and is expected to show similar trends in coming years. The call tracking software helps organizations penetrate untapped regions by providing geographical data about the people calling the company. Further, the software allows small businesses to aim their marketing efforts in the right direction, thus generating a greater return on investment for them.
In terms of end-user, the retail segment is holding a significant share in the market owing to an increase in the use of software to track offline and online advertising calls. Call tracking helps a company in understanding consumer behavior before and after the purchase. Further, the software enables a company to identify which marketing efforts and sales produced the qualified leads, phone calls, and conversions.
The global call tracking software market is segmented on the basis of regions as North America, Europe, Asia Pacific, Latin America and Middle East Africa. Asia Pacific dominated the market in 2018 and is expected to show similar trends in coming years. The rapid growth in small scale industries in the region is expected to drive the call tracking software market in the region. India is leading the Asia-Pacific market owing to the growing customer service industry and call centers in the region.
The key players operating in the call tracking software market are CallRail Inc., CallTrackingMetrics LLC., Invoca Inc., DialogTech Inc., ExecVision, Telmetrics Inc., Convirza, RingDNA Inc., CallSource Inc., Hot Prospector, Call Tracker, Marchex Inc., CallFire Inc., Call Box Inc., JumpDEMAND Inc., NinjaCat Inc., PhoneWagon Inc., NinjaCat Inc., ResponseTap Ltd., and others. Companies are opting for mergers & acquisitions, joint ventures, partnerships, and other business strategies to gain competitive advantage over their counterparts and gain profits. For instance, in February 2018, DialogTech, a provider of marketing analytics for inbound calls, announced the launch of ‘Conversation Insights Pro’ that enables marketers to efficiently analyse call recordings.
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