Global Teeth Whitening Market is forecasted to grow at high rate due to growing awareness regarding availability of various dentistry options, introduction of cosmetic dentistry, increase in disposable income, growing concern regarding oral hygiene and smile confident. The Global Teeth Whitening Market was valued at US$ 6280.8 Mn in 2020 is expected to reach US$ 8942.2 Mn by 2027, with a growing CAGR of 6.5 % during the forecast period (2021-2027).
Teeth whitening is a process of discolouring teeth using different dentistry products such as toothpaste, gels, strips. These products are used to remove stain from teeth, which is also known as bleaching process. Tooth get stained due to high consumption of alcohol, tea, coffee, or smoking. This is more common in age group 25-45 years. Hence, to remove stain and smile with confidence teeth whitening can be adopted. Teeth whitening is a small field of global market oral care. Moreover, it is more likely to impact overall demand for dentistry and dental products across the globe. Followed by celebrity endorsement which influence, socialize, and promotes the brands for dental products impact the demand for teeth whitening market across the globe.
The driving factors influencing the global teeth whitening market include increase in awareness regarding cosmetic dentistry, rapid rise in urbanization, increase disposable income, rise in concerns related to oral hygiene, easy availability. Further, growing inclination towards grooming and oral health care products boost the growth of teeth whitening market across the globe.
Teeth whitening market is broadly segmented into product type, distribution channel and region. Based on product type, whitening toothpaste segment held maximum market share in 2020 and expected to witness a significant growth during forecast period due to ease of availability and application drives the growth of teeth whitening market in this segment.
Based on distribution channel, offline sales segment accounted the highest market growth in 2020 and anticipated to increase in the teeth whitening market during forecast period. With increase in technology and e-commerce, online distribution channel is expected to witness significant growth during forecast period.
Geographically, North America accounted the largest market share in 2020 due to increase in healthcare expenditure, local presence of major market players, and awareness regarding dentistry in this region.
Global Teeth Whitening Market by Region Outlook (Revenue, USD Million, 2021-2027)
Based on region, North America accounted the maximum market share in 2020 due to increase in availability of dental products, awareness regarding cosmetic dentistry, rise in disposable income, growth in healthcare and medical device expenditure. According to the Consumer Survey, more than 40 million Americans follow the practice of teeth whitening in 2020 which is further expected to increase more during forecast period.
However, Europe is the second largest region that contribute the highest in market growth of teeth whitening market. Europe held about 22% of market share in 2020. This is due to access of professional bodies and manufacturers and promote the usage and safety of teeth whitening products.
The Global Teeth Whitening Market Segmentation:
Global Teeth Whitening Market by Product Outlook (Revenue, USD Million, 2021-2027)
Global Teeth Whitening Market by Distribution Channel Outlook (Revenue, USD Million, 2021-2027)
Key Findings:
Company Profiles and Competitive Intelligence
The key players operating in the teeth whitening market are:
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