Survival Kit Market is growing at a CAGR of 7.0% and is projected to reach USD 1.7 Bn by 2027

The Global Survival Kit Market is growing at a CAGR of 7.0% and is projected to reach USD 1.7 Bn by 2027.

The global survival kit market is driving major growth in increasing public awareness regarding survival kits and its applications in different fields such as military, vehicles, lifeboat, and naturals disasters. Moreover, sudden outbreak of natural phenomenon's such as hurricane, mudslide and tsunami leverage the demand for the market.

Increasing government initiatives in disaster management thrives the demand for the market. For instance, in March 2021, National Coordinator for the reduction disasters noted the emergence of Pacaya volcano in Guatemala has flared up ashes and gas reaching up more than 4500 meters to the sea level. The government suggested the supply of 72-hour survival kits to the families and emergency kits for pets, this initiative leads to spread awareness regarding availability of 72-hour backpack survival kits for emergencies. This created opportunity for key market players for the development of more innovative and essential pack of survival kits in the market. 

The covid-19 outbreak has partly impacted the growth of survival kit industry due to sudden decline in demand for survival kits. The major importance was given to the combat with outspread of corona infection. There was decrease in adventurous activities due to lock down across the globe. However, supply of survival kits to the armed forces and frontline medical staff were impregnable. This helped to maintain the revenue of the survival kits companies during covid-19 pandemic.

Global Survival Kit Market by Region Outlook (Revenue, USD Million, 2021-2027)

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Based on region, North America dominated the market in 2020 due to presence of strong government initiatives for developing and promoting usage of survival kits. Moreover, increase in number of unavoidable disasters and increase in volume of public participations in trekking boost the survival kit market. Further, powerful support of government in motivating people for developing or buying survival kits that further uplifts the demand of survival kits in North America during the forecast period.

The Global Survival Kit Market Segmentation:

Global Survival Kit Market by Product Type Outlook (Revenue, USD Million, 2021-2027)

• Military Kit
• Vehicle Kits
• Natural Disaster Kits
• Lifeboat Survival Kits
• Others

Global Survival Kit Market by Application Type Outlook (Revenue, USD Million, 2021-2027)

• Military
• Outdoors
• Sports
• Others

Key Findings:

• Based on product type, military kits held the maximum market share in 2020. On the contrary, natural disaster kits is anticipated to observe the highest market growth during the forecast period
• Based on application, military system accounted for the highest market share in 2020
• Based on region, North America held the largest market share in 2020. However, Asia-Pacific is expected to witness fastest growth with highest CAGR

Company Profiles and Competitive Intelligence

The key players operating in the survival kit market are:

1. Johnson & Johnson
2. 3M Company
3. Certified Safety Manufacturing
4. Acme United
5. Honeywell Safety
6. Fieldtex Products
7. Tender Corporation
8. Cintas Corporation
9. Levitt-Safety
10. Lifeline products
11. ZEE
12. Fiskars Group
13. Coleman Company
14. Full Windsor Company
15. Bivovac
16. Others
17. Leatherman Tool Group
18. Wild and Wolf
19. L.L. Bean
20. Cintas
21. Wise Company
22. Bivovac
23. TSSi

Recent News:

• In July 2021, QCells Korea supplied Covid-19 survival kits to their workers and employees. This process was carried out in on-going campaign activities for overcoming covid-19 difficulties at workplace. This kit was also given as a form of gratitude to all the employees of the company. The kit consists of hygiene products and nutritional supplements to boost their confidence and express gratitude to all who contributed to maintaining zero rate of covid-19 infection at Q Cells.
• In October 2020, Happify Health launched survival kit namely “2020 Survival Kit” which was made available in 2020. Happify.com. This new product launch help people to manage stressful and difficult times that has been faced by nation during pandemic. The 2020 survival kit was introduced on World Mental Health Day that aimed to spread awareness regarding mental health issues across the world.